Daniels brand

Purpose:
Within the Daniels College of Business we have 13 primary departments, from academic departments like finance and marketing to units like Executive Education and Career Services, we serve all 13 units as the primary marketing group, acting in an agency model. After two years of working with each department it became clear that we needed more and better information in order to effectively market each department’s unique strengths and capabilities. Collaborating with an agency partner from 2016-2017 I undertook a large branding project meeting with each department multiple times to understand and define each department’s unique branding propositions. From this, we created departmental-specific working brand maps that became instrumental in building the foundation of how we talk to prospective students and donors.

From the brand discovery process it became clear that I would need to refine DU’s large visual identity down to more specifics for the Daniels population. This led to the creation of the daniels.du.edu/ocm microsite, a hub for all of Daniels to find resources including a specific Brand Toolkit, as well as the creation of the Daniels Brand Update document, a refinement of DU’s brand into a Daniels-specific style.

Assets:
Logos (main and department-specific), Templates (email headers, PowerPoints, fax and memo letterhead, Zoom backgrounds), Style Guides (color palettes, fonts, email signatures, writing style)

Formats:
Print | Digital

Audience:
Faculty & Staff

Agency Partner:
Orbit Design

Contributions:
Head of Brand | Creative Strategist | Designer