daniels.du.edu
From 2017 - 2020 I served as the web manager of daniels.du.edu, a 3,000+ page website.
In one of my most successful projects to-date I overhauled our website in 2017 to its current structure.
Purpose:
To-date, one of my most successful long-range projects at Daniels has been the overhaul of the College’s website, daniels.du.edu with the help of the marketing team and outside agencies. Our goal in overhauling the website was simple: to improve the overall UX/UI to attract prospective graduate students and grow our enrollment pipeline. But while our goals were simple, the process to overhaul was long and complex; spanning 18-months, we contracted two agency partners (one for web development and another for brand development), conducted six community round tables to promote buy-in, held 55 stakeholder departmental meetings to determine web content, and had our creative team working on the project non-stop, while still maintaining their other project duties. The result? A 153% increase in organic traffic within the first year, with a 127% increase in MBA enrollment two years post-launch.
Format:
Digital
Audience:
Prospective Students | Alumni, Donors & Friends
Contributions:
Web Manager (2017 - 2020)