Denver International Airport Campaign

Purpose:
As the 5th busiest airport in North America—with nearly 65M travelers each year—Denver International Airport (DIA) is considered prime real estate for advertisers, particularly in the higher-education realm in Colorado. With many other universities advertising within DIA (including out of state universities) Daniels felt we needed a share of the space for brand recognition purposes. During the six week summer placement we saw a modest increase in organic traffic to our site at 8%.

Format:
Digital | Large Format Print

Audience:
General Public | Prospective Students

Contributions:
Creative Strategist | Graphic Design Editor | Vendor Manager