Digital Ads

Ads Served

Prospecting Ads

Retargeting Ads

Purpose:
Each year the Daniels College of Business spends nearly 80% of our budget on digital tactics to find and engage prospective graduate students. As part of our FY2022 strategy we switched vendors and had a complete overhaul of our digital tactics. As part of this overhaul we refined our Mosaic profiles and DMAs and layered in improved prospecting and retargeting ads—this coupled with a creative refresh in January of 2022 has resulted in higher engagements and lower CPAs across all programs.

Format:
Digital

Audience:
Prospective Graduate Students

Contributions:
Creative & Brand Director | Marketing Strategist | Vendor Manager