Entrepreneurship@DU Logo
Original Logo Concepts
Purpose:
When the Office of Entrepreneurship at the Daniels College of Business merged with Project X-ITE, a DU-wide entrepreneurship initiative a new ecosystem was created for entrepreneurs across campus, resulting in a new brand.
Merging the past with the present I set off to explore what makes entrepreneurs who they are, which resulted in “the spark”. Spanning multiple logo iterations, we finally landed on the current logo.
Format:
Digital
Audience:
Current & Prospective Students | Alumni, Donors & Friends
Contributions:
Creative Strategist | Graphic Designer | Project Manager