Get Daniels Gear

Purpose:
With an alumni base of 40K+, I often received the question, “Where can I purchase cool Daniels gear?” After several years of hearing the community’s need, I decided to address the issue in 2018, starting an overhaul process that would span a year.

I replaced our previous vendor, trading up for Kotis, who specializes in collegiate swag and apparel. With the help of Kotis, we created alternative marks to the Daniels logo that were fresh and had mass appeal.

The online store (getdanielsgear.com) officially launched in the fall of 2019, and over the course of the store’s first year, we generated nearly four times our anticipated revenue.

Format:
Clothing & Accessories

Audience:
Alumni | Current Students | Faculty & Staff

Contributions:
Creative Strategist | Graphic Designer | Vendor Manager