Out of Home
Purpose:
From 2016 - 2018 we had diminishing numbers of in-state graduate students, with 2018 culminating in the fewest numbers to date, at 36% below expected in-state enrollment. In order to boost our in-state reputation, we put out a Colorado-focused out-of-home campaign that ran from January - June 2019.
This campaign featured billboards (static and digital) and corresponding social media posts, bus tails, light rail take-overs, a 5280 magazine ad, and placement on the 16th street mall shuttles.
A successful campaign, we saw organic traffic increase to our website by 57% in the first three months and the branding so recognizable that we’ve used variations of it throughout our digital ad placements since its debut.
Format:
Large Format Print | Editorial | Digital
Audience:
General Public | Prospective Graduate Students
Contributions:
Creative Director | Graphic Designer | Vendor Manager