Race & Case
The Race & Case website is the primary source for information for the entire event.
Purpose:
Race & Case is a business case competition held by the Daniels College of Business where teams of four graduate students compete in two challenges, an academic case created by a Daniels faculty member in conjunction with a real-world company and a downhill ski (or snowboard) race.
In 2017 we rebranded the event and created a design that showcased the Colorado mountains and utilized the Daniels color palette but was fresh enough to appeal to graduate students. We also changed up our marketing tactics, growing our email strategy and personal outreach. The visual identity and marketing overhaul greatly increased the visibility of the event—we grew our school participation by 25%, brought the case competition international with schools in London, England and Canada traveling in, and increased sponsorship amounts by 47%.
Format:
Large Format Print | Web | Digital | Clothing & Accessories
Audience:
Graduate Students | Donors | Corporate Partners
Format:
Live Event
Contributions:
Creative Director | Marketing Strategist | Event Logistics | Designer