Snow Ball

Purpose:
Daniels’ Snow Ball is the annual holiday party, responsible for bringing in donations to our scholarship programs. In 2017 I sought an overhaul of the branding and enhanced the overall feel of the event to be more upscale. Playing off of the large snowflakes and retro chic shapes, the black and white stripes added an aura of elegance that defines the event.

Printed on a satin stock, the gold was embossed for a luxe feel. This design spanned multiple avenues, including digital ads, emails, formal invitations and event signage.

Audience:
Alumni | Donors

Format:
Live Event

Contributions:
Creative Director | Marketing Strategist | Event Logistics | Designer