Streaming Audio

Purpose:
Each year, our office is tasked with finding qualified prospective graduate students. As part of our top-of-funnel activities since 2019, we have engaged the streaming audio services of Pandora and iHeartRadio to help us attract interested prospective graduate students. For this particular project we leveraged the targeting capabilities of Pandora to target four verticals with individualized messages, across two four-week flights (January and March, 2021).

Audience:
Prospective Graduate Students

Format:
Audio

Contributions:
Script Editor | Graphic Design Editor | Vendor Manager

Talent:
Josh Goodman