Streaming Audio & OTT 2021

Purpose:
As part of our prospective campaigns, we pushed into streaming video and OTT in FY21. The programmatic approach allows the ads to run cross-device, and across all major streaming services like Roku, Smart TVs, Sling TV, Game Consoles and more, as well as on all major apps like ABC, NBC, BRAVO, ESPN and CNN. Streaming video has an average of 93.5% completion rate in the education vertical, which allowed us to maximize our spend.

Format:
Video

Audience:
Prospective Graduates

Contributions:
Project Manager | Script Editor | Vendor Manager