UnderGraduate Programs View Book

Purpose:
Always looking for the opportunity to bring alignment within our marketing materials, in 2020 I seized my chance to align the Undergraduate Programs View Book with the Graduate Programs View Book. I did so by featuring individual program pages, along with more robust career outcomes and student life information. Designed primarily to help inform parents of our current undergraduate offerings, we had the dual task of making the information easily skimmable for our prospective Gen-Z audience. The result? An explosion of visual interest fully aligned with the Daniels Undergraduate Brand.

Format:
Print

Audience:
Parents | Prospective Undergraduates | Faculty

Contributions:
Creative Strategist | Graphic Designer | Project Manager